Selected project examples

Non-automotive growth


A large international automotive industry supplier was looking to develop further growth areas in addition to its core business, or “non-automotive growth”. The energy industry was identified as a potentially attractive sector due to the forthcoming major transformation (energy transition) and the associated high investments. Based on the core competencies of the automotive industry supplier, FMC identified around 50 potential use cases and evaluated them in terms of market attractiveness and relative competitive advantages. Finally, 10 top growth potentials were identified and presented to the management. Market entry strategies were then defined for the selected growth potentials, also taking into account possible partners.

Fichtner services

  • Market analysis
  • Core competencies
  • Growth potentials
  • Business case
  • Market entry strategy
  • Partner ecosystems
  • Support with the market approach